97 Crosby

With the current times, we believe that wellness and self-care are more important than ever. That’s why A W I N D O W teamed up with 97 Crosby and Various Projects, Inc. to create a retail environment with a focus on community, wellness, and women’s self-care. The collaboration brought together innovative designers, products and artists who have a holistic and mindful approach to their work.

The opening of the “Wellness Club” in the back space of the store was intended to offer a space for collaboration, community, learning, sharing and taking a pause. The “club” hosted talks and events by several of the designers and brands participating in the shop as well as Reiki classes, meditation sessions and wellness workshops. 

The collaboration ran from March until November, 2017. 

As part of the 97 Wellness Club we had Audrey Louise Reynolds launch her S/S 2018 ALR collection with a performance by the band Nymph

And Mary Ping from Slow and Steady Wins The Race had a screening of “Powers of Ten”, one of her favorite movies and a big influence on her work as she spoke about receiving the 2017 Cooper Hewitt National Design Award for Fashion. 


Photos of ALR by Olimpia Dior for Ravelin Magazine