Retail Lab
In November 2014, A W I N D O W collaborated with Wallpaper Projects to open a month-long Retail Lab in the Lower East Side of Manhattan that combined the ephemeral experience of pop-up shopping with the anticipatory excitement of custom design. Part creative showroom, part design boutique, the Retail Lab showcased A W I N D O W Edition One and two walls of unique wallpaper designs from Wallpaper Projects.
![](https://freight.cargo.site/t/original/i/72cb9b8958a9d408c2b8e04e2737cd3359a3f11d245a59cb7909d7e22f6a80b6/retail-lab-1.jpg)
![](https://freight.cargo.site/t/original/i/e677eed227d1421f898da2ac961f5262b5aba0e17d31d7fa3a9144047a58bace/retail-lab-3.jpg)
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![](https://freight.cargo.site/t/original/i/b873c4067773cebfc85486e5264ab2b8cbd5c1f581eb94e410b8c33d13dc9c6c/retail-lab-5.jpg)
![](https://freight.cargo.site/t/original/i/0232235cac2f95071bc2bfd0bfb54840f6d8a595170292e53415bc59cf8aad26/dean-sidaway-3-copy.jpg)
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![](https://freight.cargo.site/t/original/i/f1f70e25f1bde14278490cbf5b18a1fd8ee79494e09460b07c1d6ced84c1c525/CarWash-eflyer.jpg)
![](https://freight.cargo.site/t/original/i/e3a9113549952882bd2c0e51da1ef39ba6ee182a69dbb45d8bdf669f07dbbe9e/Car-Wash-9-copy.jpg)
![](https://freight.cargo.site/t/original/i/cde0f534f9c5203ca59d7d7490d61761679ef31079ca7f7ecf830fa702e76cab/CarWash2-copy.jpg)
The Retail Lab also functioned as a pop-up art gallery, hosting “Ephemeral Exhibitions” throughout the month with artists and designers whose practice explores fashion as a narrative force.
These exhibitions, which lasted only the length of a single day and night, included Dean Sidaway’s LAND collection and Jennifer Minniti and Beverly Semmes’s CarWash Collective collection.
These exhibitions, which lasted only the length of a single day and night, included Dean Sidaway’s LAND collection and Jennifer Minniti and Beverly Semmes’s CarWash Collective collection.
The artist Álvaro “Mosco” Alcocer also created a mural for the front gate that lasted the whole month of the Lab and beyond. ![]()
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![](https://freight.cargo.site/t/original/i/d3a28ea38dd00a91eb3d169bea3a3b925cc117baaa9670b21424fc99dbfd3287/Mosco-1.jpg)
![](https://freight.cargo.site/t/original/i/91825fddcdc50765c0a8f7029d228ea6f84594a08a2272eed7c7ddd9cc2abf52/retail-lab-4.jpg)
![](https://freight.cargo.site/t/original/i/93e19d0d3f898be41b8db48f8d006886a0c1e411e38485a363fc1c3badc77c76/Mosco-2.jpg)